The Uppers


The first artist to have seven songs on the Billboard Hot 100, triple platinum albums, 100 million sold records, one of the world’s best-selling music artists, listed four times by Forbes magazine among the top ten most powerful celebrities in the world in 2011, 2012, and 2013, the first artist to surpass 10 billion total video views on VevoJustin Drew Bieber (born March 1, 1994) – a Canadian singer and songwriter. His talent was discovered through his YouTube videos and signed to RBMG.



Bieber was born in London, Ontario. He is the only child of Jeremy Jack Bieber and Patricia “Pattie” Mallette. Bieber’s parents were never married. Pattie raised her son with the help of her mother and stepfather. She worked a series of low-paying office jobs, raising Bieber as a single mother in low-income housing.

Growing up, he learned to play the piano, drums, guitar, and trumpet. In early 2007, aged 12, Bieber sang Ne-Yo‘s “So Sick” for a local singing competition in Stratford and was placed second. Mallette posted a video of the performance on YouTube for their family and friends to see. She continued to upload videos of Bieber singing covers of various R&B songs, and Bieber’s popularity on the site grew…


Until one day, when searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def Recordings, clicked on one of Bieber’s 2007 videos by accident and was impressed by his talent… At 13, Bieber went to Atlanta, Georgia, with Braun to record demo tapes. Bieber began singing for Usher one week later.


Why is Justin so inspiring for our brand and its founders? It´s not only about the songs that stuck in your mind after hearing them once, it´s all about 22-year-old questioning the purpose of life, about the philosophy behind the pop frame songs and his charisma to influence young people with his music that actually has deep stories, talks about importance of finding yourself, about the limits, free emotions, the beauty of the moment, the meaning of forgiveness…

“It’s crazy how some people don’t even question or ponder the reason for their existence and are okay going through the motions. We don’t live to die. We have purpose and meaning! Step outside your comfort zone and challenge your friends by asking those tough questions like what do you think the meaning of life is? What do you think your purpose is?” 22-year-old Justin wrote on a social media to his 74 million followers.


Bieber about selfishness…

¨I went through a point of doing it for myself and doing everything in the industry for myself, and I was unhappy because being able to do stuff for others is the biggest gift of all. I was robbing myself by not enjoying the moments where I should’ve been enjoying them and doing stuff for other people.¨

On regrets…

¨I wouldn’t take back anything. I wouldn’t do anything over again. I would do it all the same way. I’m not going to say I’m sorry for the things that I’ve done because I think that it allows me to tell a story.”

attends the MTV EMA's 2015 at the Mediolanum Forum on October 25, 2015 in Milan, Italy.

attends the MTV EMA’s 2015 at the Mediolanum Forum on October 25, 2015 in Milan, Italy.

On love…

¨Love is a choice. Love is not a feeling. People have made it seem in movies that it’s this fairy tale. That’s not what love is. You’re not gonna want to love your girl sometimes but you’re gonna choose to love her. That’s something in life that I had to figure out.¨

On fame…

¨When you get famous, you get people that will encourage whatever you do. When you’re young especially, you don’t know who’s bullshitting you…You don’t understand – that’s a normal thing for human beings, but I never had that in my life. I didn’t even have that with my parents…¨


So, what do you think your purpose is? We don’t live to die.

P.S. We share our personal meeting´s with Bieber video


The Uppers team,