The Uppers: Art Deco fashion wave will reborn on our silk.
Art Deco inspire us
Illustrated by the geometric designs of legendary New York buildings as the Chrysler Building and Rockefeller Centre, Art Deco was the most stylish international design movement in modern art from 1925 until the 1940s.
The Paris fashion business in the 1920s was worth 2.5 billion francs in exports and had its own pavilion at the Art Deco Expo dedicated to “La Parure”, a word which raised decoration and beauty.
From The Uppers we want to give the most personalized and exclusive looks, so we decided to introduce Art Deco into our next, Autumn/Winter 2016/2017 collection designs.
We believe that art is something that goes engaged with fashion, art represents refined taste of our customers who wear our silk accessories.
Origins of the glorious style
Art Deco owed something to several of the major art styles of the early 20th century. These formative influences include the geometric forms of Cubism (note: Art Deco has been called “Cubism Tamed”), the machine-style forms of Constructivism and Futurism, and the unifying approach of Art Nouveau. Its highly intense colors may have stemmed from Parisian Fauvism. Art Deco borrowed also from Aztec and Egyptian art, as well as from Classical Antiquity. Unlike its earlier counterpart Art Nouveau, however, Art Deco had no philosophical basis – it was purely decorative.
Art Deco in the world
Art Deco in Cuba, Havana, can be seen with its emblematic Bacardi Building. Perhaps the best finest surviving architecture example of Art Deco. In Brazil, Art Deco designs are widespread in Goiania and cities like Cipo (Bahia), Rio Grande do Sul and Rio de Janeiro, while Montevideo, Uruguay, is home to the iconic Palacio Salvo, formerly South America’s tallest building. In UK Art Deco designs include the famous East Stand facade at Highbury, the former Arsenal Stadium. The London Underground also has numerous examples of Art Deco architecture, as do London Hotels such as the Strand Palace Hotel. In China, the port of Shanghai is a home for overt fifty Art Deco buildings.
Art Deco – the diamond of refined fashion
Art Deco design might be a lawless fusion of Cubist rectilinear geometrics, exotic Sergei Diaghilev costumes, American Jazz culture and metallic paint colors. Famous Art Deco fashion designers included Paul Poiret, founder of the Ecole d’Art Decoratif Martine and Atelier Martine, while famous Art Deco fashion illustrators included George Barbier, Umberto Brunelleschi, Erte and Charles Martin.
Magazines such as the Gazette du Bon Ton and Art Gout Beauté were true works of art influenced by the avant-garde painters such as Matisse and fauves, the exoticism of Gauguin and the Japanese prints which had been exhibited in Paris in the 1880s and 1890s.
The backdrop to the garments is as important as the clothes themselves and describes a theatrical world of opulence, luxury and the glamour of Art Deco.