The Uppers

Longevity revolution

You have probably already learned that The Uppers is about the free emotions, no limits lifestyle, about the good vibes and the ageless society… Yes, there is no age in our Uppers world, we believe that it’s just a number which shouldn’t have any impact when it comes to living your dreams, being stylish or having a romance… The cliché ¨You are as old as you feel at your heart¨ is something very common to be mentioned when talking about the age, however today our post is about the scientific and statistic data for us all to understand what is happening with our day’s world aging.


The beginnings of an ageless society

Age is becoming less determining across areas such as career, leisure, holidays, online activities, mobile usage, media consumption, etc. An ageless society is becoming the norm, science is on the verge of discovering the fountain of youth. Harvard University scientists at Dana-Farber Cancer Institute say they have for the first time partially reversed age-related degeneration in mice, resulting in new growth of the brain and testes, improved fertility, and the return of a lost cognitive function. Researchers at the University of California-San Francisco have been able to double the life span of the c. elegans worm. Normally, the worm ages rapidly, undergoing development, senescence, and death in less than three weeks. However, when the gene daf-2 (related to insulin) was mutated to reduce activity, the worms aged more slowly and lived for six weeks – yet their metabolic rates were normal.

Shoemaker and Shoemaker, in their book ‘Chips, Clones, and Living Beyond 100’ notes that 1 in 5 people in advanced economies by 2030 will probably celebrate their 100th birthday in their lifetime. The authors go on to say that the average 50-year woman living in the USA in 1990 could look forward to an average of 31 additional years of life. If we assume for a cure for cancer, this increment beyond 50 years of age grows to 34 years; adding a cure for heart disease amounts to 39 years. After we conquer strokes and diabetes, the increment rises to 47, yielding a full life expectancy of 97 years of age. No one knows for sure how the boundary of death can be pushed, but optimistic scientists consider 130 years to be feasible by 2050.


Well-being and tourism in ageless society

Wellness can be defined as a balanced state of body, spirit and mind, with fundamental elements such as self-responsibility, physical fitness, beauty care, healthy nutrition, relaxation, mental activity and environmental sensitivity. According to Mueller and Lanz-Kaufmann wellness is viewed as a way of life, which aims to create a healthy body, soul and mind through acquired knowledge and positive interventions. Health tourism is defined as any kind of travel to make oneself, or a member of one’s family healthier. Health tourism and wellness tourism are frequently used interchangeably. Healthcare and health treatments will be the world’s largest industry in 2022, principally driven by an ageing population who are active rather than passive when it comes to healthcare. Lister goes on to say that tourism will become the world’s second largest industry over the same period. Combined, health and tourism will represent 22% of the world GDP.


The Grandtravelling

Longevity and smaller core families have led to the family structure becoming more vertical rather than statically horizontal in form. Because there are more, longer-living grandparents and fewer children, grandparents are enjoying more time with their grandchildren. Consider the following: in 1900, the life expectancy of a woman in the United States was 47 years; today it is 80 according to research by Samuel Shapner. Nowadays, grandparents can expect to enjoy several more years with their grandchildren than could grandparents of the 1960s.


At present, more and more people in the age group 45 to 55 are finding themselves with dual care responsibilities, namely teenage children and elderly parents. But it is probable that in the future this age group could find themselves at the centre of a five-generation family, with great-grandparents in their nineties, grandparents in their seventies, parents in their fifties, their children in their thirties, and grandchildren at primary school etc. As grandparents have more leisure time and parents lead increasingly complicated lives, a new trend is emerging – that of grandparents and grandchildren holidaying together. This is called grand-travel, is one of the fastest growing trends in twenty-first century society.


It can be expected that, as modern consumers age, people’s later lifestage’s post work / family will become more and more fragmented and varied with a growth in mature education, work, travel, second careers, new leisure habits, etc. In the developed markets of Western Europe, USA and Japan where demographic populations are ageing fastest (particularly as baby boomer generations reach retirement age) the agelessness will be of significance soon. Emerging economies will follow the same trend as longevity continues to rise and population’s age.



Isn´t it amazing and exciting to think that the world is becoming ageless and that all of us can live the life with the intensity you want despite your birth date? Once again… Welcome to the Flat Age Society!